First Impressions:


We’re all guilty of it. Every time we meet a new person, we form an opinion in our head about them – how we think they behave and how we should behave towards them. Sometimes, we give them enough time to bare their real selves, and more often than not we find ourselves questioning our initial judgment.

When we’re the ones being judged or placed in a particular “bucket,” we may feel confused, angry, sad or a combination of all. Why, we ask, do people assume this or that about me when they don’t even know me?

To dig further into the impact of first impressions and stereotypes, we interviewed some of our own resident Diestenites. We wanted to explore others’ initial thoughts about them and how these stereotypes impact their own perceptions of themselves.

As marketers in a multicultural world, it’s more important than ever to truly know our customers rather than make stereotypical assumptions. Through the use of data and socio-cultural analytics, we can better understand our customers’ needs, pain points and behaviors, which allows us to build stronger relationships and more effective communication strategies.

Jorge has two kids and three dogs and wants to give one away… a dog, not a kid. He enjoys tacos and movies so bad that they’re good… the movies not the tacos.



Nahiomy is from Lima, Peru. She moved to the U.S when she was 18 to go to college in Kentucky. She loves to draw but has learned that she likes painting just as much. Learning about new cultures and learning new languages are two of her many passions which also include photography, traveling and writing poetry.


Rubén enjoys reading more than writing – way more. When not reading fine print, he’s usually spending time with friends and family and running nowhere. He also prefers the color blue over all other colors.

Dieste Inc