Our Passion Project:

Meet Ale Bremer

by Gabriela Gonzalez, Planning Director

Photo credit: Rene Cervantes


“Be glad that you are free. Free to change your mind. Free to go most anywhere, anytime, be glad that you are free.”


The intent, tone and spirit of the above words, could easily be stated by a multicultural millennial, yet these are the words to the lyrics “Free” by Prince, a favorite song to many ambiculturals, including Ale Bremer.


Today’s Hispanics are influencing culture and redefining the fabric of America.


More specifically, Hispanic millennials are driving this cultural exchange and fueling the creation of a new landscape in the U.S. They do so by effortlessly taking in the current culture and American lifestyle and fusing it with their heritage. The result is a new ambicultural identity.


Ambiculturals have a unique set of values that sets them apart from other Hispanic generations, yet it’s these values that make ambis influential and aspirational for both general market and previous Latino generations.


One of the most prevalent values we see among ambiculturals is their reliance on unique forms of self-expression as ways to reinforce and share their cultural identity. They utilize all the tools at their disposal, including traditional and new tech-driven ones, enabling them to create beautiful narratives of their generation’s newfound identity. Mainstream America is now being shaped by this strong ambicultral influence, from new flavors at Starbucks, to top athletes and entertainment leaders, all the way to the fashion and beauty industries.


Ok, I’ll stop with the ambicultural 101 (send me a note if you would like to know more). Instead, I want to introduce you to Ale Bremer, a metal smith/jewelry designer from the north of México who now resides in Brooklyn. Her art is a beautiful fusion of culture and heritage, and her statement pieces contribute to this rich narrative ambiculturals are spearheading.


Getting to Know Ale

I’m a metal smith.

I was born in Mexico, and since an early age I knew I wanted to become an artist. I moved to the Unites States and started as a graphic designer but quickly developed a love for metals after my first studio class. I moved to NYC, where I currently reside, and where I work as a jewelry designer.


Leveraging Her Heritage to Stand Out

I come from the Mexican desert; the culture, colors, patterns and people from Mexico, as well as the resilience and grit from the desert people have influenced my work greatly. My grandfather was another big influence in what I am today. He was a metallurgical engineer; I remember he always carried with him a little rock identification booklet that he used to help him catalogue rocks we found along the roads back in Mexico.


Her North Star

I love art, as a form of self-expression and as a way for people to identify with and interpret their emotions. I chose jewelry as the medium to represent my art, every piece has a story behind it, and it has a meaning.


Inspiring and Being Inspired

Every one of my pieces is inspired by a certain place, material, or concept. The wearer carries a piece that can start a conversation; it can develop a new idea and hopefully inspire others.


Biggest Accomplishments

  1. Finding a medium of self-expression that allows me to share stories in a way that goes beyond a stationary work of art and accompanies the wearer in their daily life.
  1. Developing a true vision for my pieces was very important to me. As a Mexican woman, I embrace my cultural background as a statement for my work.
  1. Moving to New York was part of what shaped the person I am today. The constant inspiration of the city and its people never stops amazing me. The growth and independence it gave me helped me realize that I can go beyond what I had imagined.


Best Advice Received

Be patient and do it because it fulfills you, not others.


Words She Lives By

Grit, inspiration and determination.


Dieste Inc