We Are What We Browse

by Matias Jaramillo, Director of Digital Initiatives

This week, I wanted to share with you all the sites, sounds, books, apps, and bookmarks that we consume here at Dieste. We believe dipping our toes in all the pools of knowledge and inspiration across the World Wide Web helps us gain a better understanding about what multicultural is all about.

What have we been surfing?

It constantly awes me how a tiny piece of information, like a URL, acts as a door to vast amounts of cultural cues.

By observing this type of information and the cultural and visual styles it amplifies, one can taste the language, expressions, tone, manner and diverse accents that add rich ingredients to an immersive virtual experience.

I have been on a mission to collect URLs that my colleagues turn to for information and inspiration. Below is a list we’ve started, which people shared with me either through email, on our #random Slack channel or simply in an everyday conversation at their workstation.

Although some of the obvious social media publishers like Flama certainly have their place, we like to spend some time consuming Viral Latino, Being Latino, and Mexican Problems. All of these Facebook pages show us how Hispanic communities are moving the cultural needle.

In our office chats, we often find ourselves referencing Remezcla, which helps us find new music acts, or Complex, which connects us to today’s issues, and cultural blogs like It’s Nice.

While roaming the office, I’ve also come across some pretty interesting sites open on people’s monitors. I caught one person browsing amazing designs on Cargocollective, and someone else reading an article about artificial intelligence, and right next to her, another co-worker’s monitor had a page open describing how to make Joey (from Friends) into a digital avatar and a chatbot.

And finally, we have to include the link that has created the most buzz around the office in the past two weeks, and which illustrates to perfection how marketers follow every click we make: https://clickclickclick.click.

This is just a small sample of the variety of sites we visit at Dieste, a multicultural advertising agency located in Dallas, Texas. Each one sparks interesting conversations in our office, and we’re sure the same will happen for you. Go on, share these with your friends and colleagues, and send us your favorite pages, too! We would love to keep expanding our bookmarks!

P.S. I would like to encourage you to depend less on social media as a source of information and ignite the flâneur that is in all of us. Remember that the web is an infinite place.


Dieste Inc