Everyday Latina Leaders Making a Difference:

Meet Pamela Torres

by Arianna Santiago – Planning Intern

This is part of the Latina spotlight series, in which Dieste seeks to highlight the positive change and impact everyday Latina leaders are making in the U.S. In this edition, we meet Pamela Torres of ArTradition Purpose Market.

If you visited a mom-and-pop shop, or a local up-and-coming business in the last few weeks, chances are it was Latino-owned. Many store-goers don’t know that out of the almost 28 million small businesses in the U.S., 3.3 million are owned by Latinos, and 86% of the growth in all small businesses between 2007-2012 can be attributed to Latino business owners.


One of them is entrepreneur Pamela Torres, who is propelling her business forward by leveraging her Latina heritage. Pamela grew up in Chihuahua, Mexico, but has spent the last 9 years in the U.S. honing her business game. Pamela took her passion for supporting local artists and founded ArTradition Purpose Market, an online store that sells traditional-art-inspired designs on mugs, t-shirts, handbags, and more. Pamela plans to continue to evolve her business into a storefront and café.

Join us in exploring tradition-inspired art as Pamela shares with us her passion project.

Share Your Passion

1.) How would you describe ArTradition to a friend?
ArTradition supports independent designers from around the world. We sell their creations and express their art through common objects such as T-shirts, socks, mugs, handbags, and wallets, among many others.

2.) Why is ArTradition personally important to you?
I always wanted to study fashion design, but I never saw it as something doable for me. Back then the economic situation at home wasn’t favorable to study abroad, so I instead turned my career towards the finance field. I believe there are many artists, artisans, and designers not getting enough appreciation nor the opportunity to make a way of living from their creations, which is why I decided to start ArTradition to give a little help!

3.) How many times did you want to give up on this project?
Oh! 50 times maybe. When things don’t go as planned, I have to question myself on what I am doing wrong in order to learn and change my way. However, I also learned that this questioning can also sabotage my mind and make me doubt myself.

4.) The best professional advice you’ve received was:                                           From all the ideas you have, don’t overthink it, choose one and start it.

5.) What have been your three biggest accomplishments?

-During college in Mexico, I was selected for an internship in Washington D.C. I presented a proposal to the Mexican Government to implement a program for local farmers to receive incentives and support to build hydroponic greenhouses.

-I graduated from an Executive MBA in Global Leadership with English as a second language.

-I started a business with a cause beyond monetary purpose.

6.) If your life were movie which one would it be?
The movie “Joy” definitely inspires me.


Dieste is continuously seeking to understand America’s multicultural audience. If you know a Latina who is utilizing her Latino/American identity as an edge to get ahead, to give back to the community, or simply as a way to give wings to her creativity, send an email to dkramer@dieste.com so we can feature her!


Dieste Inc