Brands Join the 2016 (Political) Party

The 2016 election cycle has been one of the most interesting and unusual in presidential history, and with the mic on brands seem to want to jump on the political bandwagon. While some believe it’s very challenging for brands to get involved in such controversial topics – others have been able to play around and ride the wave.

Voters are demanding more and more information about the issues that are close to them, and with so much information overload, some need a little help keeping up with news and updates. Some brands have facilitated this connection, while others have managed to inject themselves in the political conversation.


Jet Blue’s “Reach Across the Aisle” promo – the social experiment sought to have people “come together” and compromise, showing that by putting differences aside, win-win scenarios for all parties involved are achievable.


Women’s fashion publication Glamour magazine has created, dedicating political coverage from a female perspective. The name comes from the number of women aged 18-44 who will be eligible to vote in 2016. This is an effort to engage readers in more meaningful conversations and expand their audience while providing relevant news updates, similar to the Atlantic’s 2016 Distilled and the Guardian’s The Campaign Minutes.


Bud Light’s “Raise One to Right Now” brings in a whole new party to the political arena. Whether this is effective or not, here’s another advertiser trying to “unite people” through their brand’s essence of inclusivity, positivity and fun – all in a contextually relevant moment in time.


Netflix’s House of Cards (don’t worry, no spoilers ahead) is more relevant than ever due to its echo in the current political climate and timeliness in the context of the political moment we face. Not only has it been able to successfully hijack the presidential debate, but also managed to bring some guests along through product placement – brands like Samsung, Coca Cola and Fiji Water have included themselves in one of the most popular TV shows and therefore in the political ecosystem.


Some of these have yielded a good amount of PR and engagement, but there are very few brands that have attempted to infiltrate the political game as it relates to Hispanics, and they should. So here’s an opportunity: let’s ask ourselves… How can we as marketers facilitate – even while providing utility – this important process for Latinos in a relevant way?


Learn more about what you can do to provoke action by getting in touch with Dieste Inc., a Hispanic advertising agency located in Dallas and New York, always ready to serve your brand’s needs.