Cannes is divided between the old section of town and the new section that, with some tension, manage to coexist. Perhaps a fitting metaphor for how the old school and the new schools of advertising are coming together here at the creativity festival.

It’s my first time here, and my first take on it is this: Cannes is SXSW with Capri pants instead of skinny black jeans. My second observation can be summed up in one word: anticipation.

The anticipation of experiencing something new. Something smart. Something transformational. A tall order, maybe naive, maybe delusional.

But it’s this anticipation that gives hope that what we do is vital.  Relevant.  Inspiring.

Over the course of this week, I’ll be sharing just how my anticipation pays off. In the meantime, I need to roll up my skinny jeans up like capris.

dieste
jorgelo@thehangar.cr