Multicultural Political Preferences


If immigration changed the history of America, we can say that interracial marriages changed the face of it. According to the latest Census, 10% of all couples walking down the aisle are interracial or interethnic, representing a 28% growth of mixed-race couples over the decade. And, as you can expect, the more multiethnic couples we have, the more mixed race babies we will see around.

But the Census isn’t the only thing keeping a close eye on these numbers. Politicians from all parties are also trying to understand what the impact of these voters is in their cities, states and in our country.

According to book 1+1=3: Changing the Equation with the Booming Hispanic Marketing, in the 2012 presidential election, Democrats lost the white vote by some 20 points, but more than made up for it with the multicultural vote.

And apparently the multiethnic population will be able to push changes in our country even further. A recent study published by Pew Research shows that this demographic group is more likely than the non-multiethnic Americans to detach themselves from Republicans and/or Democrats—the two major U.S. political parties.

The survey found that 44% of multiethnic adults “identify as either political independents (28%) or something else (16%),” while among non-multiethnic Americans, only 36% admit “no partisan leanings.”

Elections results will show who was able to build a genuine connection with this voter and gain their trust.

Follow us on twitter @dieste to get more insights about the multicultural voter.