Mobile Marketing to Hispanic Millennials

IAB Report Hispanics Mobile

Hispanic Millennials feel naked without their phones. That’s what iab found out in an ethnographic study that they conducted. More importantly, Hispanic Millennials are more open to mobile advertising if they’re interested in the content and if they’ve opted in to the advertiser.

For more on this finding and more, here’s the topline to this iab report.

 

dieste
jorgelo@thehangar.cr