By: Elsa I. Gonzalez, Account Planner and Franco Caballero, Creative Strategist
Four of the 20 fastest-growing cities in the country are in Texas: Austin (No. 1), Dallas (No. 4), Houston (No. 10) and San Antonio (No. 20). These are places where Hispanics flourish and their influence is evident in the culture. Hispanic millennials are driving this change – and with their spending power and ability to influence what comes out next, marketers need to keep a close eye as Texas continues to become a key market.