How Do Millennial Women Value Tradeoff?

 

By: Gabriela González, Sr. Strategic Planner, @SoyGabyGon

Watch the first part of a project on Millennial Women conducted by dig along with Iconoculture. A recurring theme among Millennial Women (me included) is to seek opportunities (environments, products, services) where they can have a choice in the tradeoffs they have to make along the way. Some tradeoffs include time off from your career, switching to professions that give you more time to spend with family or simply choosing products that allow for customization such as the Cedar mop.

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jorgelo@thehangar.cr