By: Carla Eboli, CMO
Today is National Drink Wine Day, a date created to “spread the love and health benefits of wine.” And according to a report published by Rabobank, US Hispanics are considered one of the most promising opportunities for the growth of the wine industry.
The report, “Marketing Wine to U.S. Hispanics: The 50 Million Case Growth Opportunity”, says that developing effective marketing and communications strategies, the wine consumption among US Hispanics would increase by 50 million cases over the next 20 years. Currently according to the report, this ethnic group under indexes on the consumption of wine.
But perhaps today is a good day to start to enjoy it! Cheers!