By: Carla Eboli, CMO
U.S. Hispanics are living longer and feeling healthier. And now most of them are covered by health insurance. Contrary to popular belief, the majority of US Hispanics—76%—have health insurance, according to a recent report published by Commonwealth Fund Affordable Care Act Tracking Survey. And another document, published by Univision, says that US Hispanics contribute $23 billion of total adult prescriptions in the U.S.
These numbers are not going totally unnoticed. A few healthcare leaders are coming up with some really creative ideas to reach out the multicultural consumer, going beyond the traditional advertising campaign.
DirectHealth.com is one of them with their recent announcement of their partnership with Walmart—a retailer well-known for its commitment to Latinos—to provide customers with educational information regarding health insurance options.
So what is your strategy to connect with the Hispanic consumer?