Why Brands Say “Bae”

By: Monica Navarro, Account Executive, @monicafromtexas

The CEO of Taco Bell is in favor of adapting “teen speak” in social media platforms, especially if it means building relationships with customers. Other brands follow along and see a great response from millennials. These brands are confident that use of “teen speak” (a dialect of the English language used by teenagers) in social media conversations will resonate well with the millennial audience.

Catch the full Provoke Weekly – Brands That Say “Bae” Are On Fleek (Or On Point)