By: Julia Estacolchic, Group Account Director
It’s no secret that technology is now an integral part of our marketing efforts as technology, its benefits and the tools it provides are baked into business, marketing and advertising plans. In today’s world, it would be considered a marketing sin for an idea to be thought out, developed or implemented without the notion of marketing technology.
Nowadays technology touches more than just techies, and it doesn’t limit itself to technological implementation. Technology is critical to the growing role of data within marketing, and it provides business intelligence to make educated planning decisions and track performance…it has become a fundamental pillar in almost everything we do. And that is why we, as marketers, have become so obsessed with understanding and owning it.
See the full Provoke – Not Thinking Tech Yet? Pray for Forgiveness