By: Javier Güemes, Executive Creative Director | December 17, 2014
It’s not a surprise that these days any creative person, no matter what department they work in, needs to be alert about what it is happening in the world. In the last couple of years the explosion of social platforms and apps has changed the creative field. This represents a challenge in and of itself, but at the same time it’s a great opportunity to explore and optimize. Be aware and be ready to react.
More than ever, “Integrated Thinking” is the key; collaboration between disciplines and integration of media outlets are what makes a creative campaign successful.
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