By: Javier Güemes. Executive Creative Director | December 17, 2014
One example of Integrated Thinking is an e-mail campaign. It might seem like the only thing you need to do is to write an appealing subject line an insert the information in the body. Obviously there’s more to it than that: you need to integrate it with other technologies, you need a creative way to increase the open rates, you need to improve your list and you need someone to help make sense of the results. Common sense, right? Well, maybe it’s not that common.
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