The Taylor Swift-Industrial Complex

By: Javier Güemes, Executive Creative Director | December 17, 2014

Taylor can be the perfect representation of Integrated Thinking—she sings, she dances, she acts and she has an app that lets her fans discover an alternate world. Gone are the days when a music video featured a superstar singing on different backgrounds in different clothes. Now the music industry has had to change the rules of engagement to truly engage the multitasking, multiplatform and multicultural fans of their entertainment.

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