British Retail Marketing Brilliance

By: Javier Güemes, Executive Creative Director | December 17, 2014

Great creativity is nothing if doesn’t generate results; money talks baby. In a different and very well done example of Integrated Thinking, this brand connected an emotional TV campaign with sales related to one of the stars in the spot: a toy penguin. They created impressive results by mixing an emotional idea with a great execution, an e-commerce platform and product designers and developers to bring a “green” Christmas to a lot of people, including the executives of this firm.

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