Total Market is Incomplete

Total Market - The Book

By: Wegs, Chief Storybuilder | December 10, 2014

In theory, a holistic integrated approach is what we all strive for. But in practice, a dangerous assumption is made. It’s taken for granted that a common marketing problem exists across all ethnic segments. Yet, it’s far from uncommon that their marketing problem or barriers to growth are different. In those situations, one common Total Market solution will not solve two different problems. 


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