Acculturation Is Dead

By: Wegs, Chief Storybuilder | December 10, 2014

While we don’t dispute that acculturation exists, we firmly believe that it no longer has any relevance to marketing strategy. In marketing to Hispanics today, CMOs should demand the same due diligence from their Hispanic marketing agencies as they require from those in the “general market.”

 

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jorgelo@thehangar.cr