The Power of Seasonal


By: Rufy Garcia, Community Manager, @rufygarciaDecember 8, 2014

Pumpkin spice lattes, pumpkin candles, pumpkin cookies, pumpkin butter, pumpkin everything, and now peppermint! It’s impossible to have missed the seasonal craze that comes with the change of seasons. Retailers have discovered that with a change in the season comes an opportunity for them to stir buzz around a seasonal item; whether it is pumpkin or a new line of winter scents it will sell. Consumers enjoy feeling like they are getting a limited-time product, maybe something they’ve been waiting for all year.