The physical connection to brilliant ideas


By: Luke Roberts, Senior Strategic Planner, @lukerockstar | November 26, 2014

The science of having an “aha!” moment has been uncovered. While the best ideas come from connecting all the information we already have, we must stop “looking” to truly see the best answer. Sometimes knowing what is happing physically helps us to let go a little and allow what’s happening cognitively to flow freely. The science of the mind is certainly less complete than that of the body, but when it comes to finding brilliant ideas, this is invaluable insight into the mechanics of an “aha!” moment.

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