Crafting a New Taste In American Beer


By: Meredith Moon, Copywriter @cirque_luna | November 25, 2014

If any of you have been to a craft beer bar, it’s kind of like a wine bar: lots of strange names, fancy labels and, to the dilettante, tasting the difference within the same style may not come easily at first. Obviously, this is what America was thirsty for though, since craft beer sales now outpace the sale of Budweiser. And you know who is driving these sales (aside from beard-wielding beer geeks)? Millennials. The Big 3 have been trying to jump on the bandwagon by developing some craft-like brews, however to little success thus far. In the meantime, craft brewers across the country are only crying tears of joy in their delicious ales.