By: Jesse Echeverria, Community Manager, @jesseechev & Mike Henderson, Account Management | November 19, 2014
What’s Mark Cuban, Dallas’ own technology billionaire, investing in now?
Well, before you scroll down, consider this. Where is all the technology money flowing these days? What are marketers spending more and more resources on? What occupies over 3 hours of a millennial’s daily time?
You guessed it: social media apps. From Facebook offering to buy Snapchat for $3 billion cash to Kim K’s mobile app making $43 million in three months.
So what is a latest-and-greatest app you should get familiar with?
Ocho, the new video-based social networking app, is in the same space as Vine, Snapchat and Instagram. But Mark Cuban is betting big that this product will resonate with a much wider group than the video services of its counterparts. Unlike existing services, Ocho lets users control videos’ volume and add voiceovers, shoot vertically or horizontally, change the lighting conditions or create a time-lapse video.
So before dismissing it as just another app to keep the kids busy, consider the money behind it, the investors in play, and of course the product offering itself. Given this, Ocho may just be the next app worth billions.