Mass Individualism & Multicultural Marketing

 
 
 
By: Wegs, Chief Storybuilding Officer | November 19, 2014
 
The personalized Coke cans that have caught fire of late may mark a trend that will help reach ethnic communities that have not always been touched by brand efforts.  The one-to-one movement may finally mean that everyone who wants to get involved can.
 
 
 
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