Facebook’s Attempt to Bank on Snaps


By: Jesse Echeverria, Community Manager, @jesseechev & Mike Henderson, Account Management | November 19, 2014

While Facebook continues to see it’s engagement dwindle, the new kid on the block, Snapchat, has captured the attention of the new and hyper-engaged teenager user. In only three months, the number of snaps sent by these kids have skyrocketed from 200 million to 350 million. No wonder Facebook believes Snapchat is the perfect bandaid for it’s bleeding worries.