Everybody loves a comeback story



By: Franco Caballero, Associate Creative Director | November 17, 2014

What can a high school football story teach us about marketing? We’re in a business that tests our hopes to nerve-racking highs. Some argue that in those moments, with your back against the wall of a deadline, is when we do our best work. When an insight or an idea saves the day.

So here’s a video that reminds us that lightning will strike. It also happens to be a perfect example of why football in Texas, is not just another stereotypical insight of the male sport fan. If you’re marketing here, know this is one of the emotional chords that Texans of all ages, genders, origins and ethnicities respond to.