Eyes Wide Shut for Better Solutions


By: Luke Roberts, Senior Strategic Planner | November 14, 2014

In advertising, we thrive on finding better solutions for our clients. We all know what it’s like to have an “aha!” moment, when that brilliant idea fades into focus. But we are just beginning to understand what happens cognitively to usher that moment into existence…

Science has discovered that “more creative people shut down visual information before their “aha!” moment.” They literally must stop looking to see the answer. So the next time you are stuck on a problem, close your eyes to see the solution as it emerges from all the subconscious input you’ve already searched through.

As Steve Jobs said, “You have to trust that the dots will somehow connect…”