Over Indexing, Yet Underserved:

The Digital Paradox of the Hispanic Market


By: Wegs, Chief Storybuilding Officer | Nov. 11, 2014

According to Nielsen, the average Hispanic spends more than eight hours watching online videos each month—over 90 minutes longer than the U.S. average. Yet in this article from Google, you’ll see that the Hispanic digital opportunity is nowhere near optimized. So Google asked their own Lisa Gevelber to lay out what you can do to serve your USH consumers better.