When Good Data Goes Bad


Source: Damian Dovarganes/AP


By: Wegs, Chief Storybuilder | Nov. 10, 2014

British grocer, Tesco has long been commended as a leader in data and technology.  They even drew an investment stake from Warren Buffet.  Yet now they are facing crushing losses and reporting scandals.  So what happened?  Seems that their data was good, but their analysis not so much.  People wanted something simpler than the complex rewards programs Tesco has been offering.