By: Alejandro Martinez, Market Intelligence Strategist | Nov. 7, 2014
Coke’s Freestyle vending machine allows you to dispense over 100 combinations of soft drinks. Every time you use the machine you are also creating valuable data on product combinations and consumption habits that can be broken down at the retailer or metro level. This data is key for new product development, product adaptation for foodservice clients, and additional insights for their existing brands. Very smart, data-driven way to constantly refresh the brand.