A Lesson on Branded Entertainment


By: Elsa González, Strategic Planner | Oct. 27, 2014

Blurring the lines between fact and fiction, Google, YouTube and Lionsgate collaborated to create an innovative way to connect with audiences for the release of the Hunger Games’ latest film. For the fans out there, the YouTube mini-series allows them to experience the story in more personal way. They were able to provide a unique experience that brings the content to life and take storytelling to a new level.