By: Francisco Cardenas, Director of Digital Strategy, @chitocardenas | October 16, 2014
As the 2014 mid-term elections peek around the corner, PewHispanic.org nicely paints the picture of what role the Latino vote will have in determining the future of this Multicultural America. As marketers, we should not overlook the power Latinos have on electing our government officials, just like they might also someday influence the flavors of our cola or yogurt.
As you read the very interesting data the article delivers, you may want play the famous Molotov song Voto Latino recorded over 17 years ago. Would you say that the generation back then was crying for a more multicultural America?