The Scoop on Supermarket Shopping

Source: Adweek


By: Meredith Moon, Copywriter, @cirque_luna | Oct. 13, 2014

Most everybody loves to eat, but not all of them love the weekly trip to the supermarket. This infographic has the scoop on what is important to shoppers in-store and online. And unsurprisingly enough, millennials incorporate an online experience into their shopping habits more than the general population in every category.