Is Data Killing Creativity?


By: Alejandro Martinez, Market Intelligence Strategist | October 17, 2014

Data helps us know more about our target consumer, so it should be a lead generator of ideas and insights more than an obstacle to creativity. Data shouldn’t be perceived as an idea killer, but rather as a filter that separates those ideas that are on strategy from those that aren’t.

This was just one of many discussions that took place in AdWeek 2014. Check out the others here.