Steve.im.not, Will.i.am

Source: The Next Web

By: Francisco Cardenas, Director of Digital Strategy @chitocardenas |October 16, 2014

It’s hard to believe anybody could create a shadow on well-established brands in their fields until, of course, somebody else comes along and creates that shadow. Such has been the case of famous headphones Beats by Dre (@beatsbydre). Now Will.i.am, who by the way is also a partner of Beats, has come up with pretty impressive wearable technology called Puls.

“This is not a watch, but a cuff,” he says. Seems innovation has always been somehow tied to music. Check it out!

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