But…You’re Advertising to a Bot


By: Francisco Cardenas, Director of Digital Strategy, @chitocardenas | October 15, 2014

If you’re in the business of multicultural marketing, specifically Hispanic marketing, you have some big challenges. One is identifying that market in a digital landscape (they are there, and they over-index in digital usage) and then, making sure you’re messaging to people and not Bots. Atlas and Facebook, through a partnership with OMNICOM GROUP of agencies are planning to solve this through a “People-based Marketing” approach. 

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