Advertising = Collaboration

 

By: Francisco Cardenas, Director of Digital Strategy, @chitocardenas | October 15, 2014

It seems like yesterday when the debate over being digital vs. being traditional kept coming up advertising agency conversations as a “dialogue.” This was accomplishing nothing more than distracting us from giving our clients the best solution possible for their communication needs.

Clive Sirkin, CMO of Kimberly Clark put it best: “We don’t believe in digital marketing. We believe in Marketing in a digital world”

The 4As, IAB and ANA work together to create a cross-industry compliance organization to deal with privacy issues, ad fraud and malware. Yet another indicator of how we must collaborate across disciplines to better serve the clients we represent in their communication efforts. 

Catch the full Provoke Weekly – Digital Renaissance

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