When Data and Creativity Collide

By: Alejandro Martinez, Market Intelligence Strategist | Oct. 10, 2014

Are data and creativity polar opposites? They shouldn’t be if you’re working in marketing. The perfect mix between science and art can lead to amazing creative work. Take into consideration Dove’s “Beauty Sketch” campaign, a very powerful, emotional campaign which was grounded on one solid piece of data: only 4% of women around the world consider themselves beautiful. This article further explores the fusion between rationale and emotion in advertising.