#HowToDad Campaign

Cheerios, #HowToDad


By: Gaby Gonzalez, Sr. Strategic Planner, @soygabygon | October 8, 2014

Cheerios, again, took a bold step to recognize fatherhood without mocking dads.

As we see gender roles continue to be redefined not only by women but also men, Cheerios launched a campaign to do precisely that. Walking away from the typical scenarios of mocking dads and portraying them as the clueless parent, this campaign is one of the first to speak to dad in a mom-reigned categories: CPG and cereal. 

Catch the full Provoke Weekly – Redefining Gender Roles