The Sound of Music


By: Francisco Cardenas, Director of Digital Strategy, @chitocardenas | September 24, 2014

As an advertising agency trying to tap into the millennial multicultural market, we need to ensure we’re always finding ways for our messages to “strike the right chord.” At Dieste we try to keep our eyes (and ears) wide open to understand consumer behavior. This article on how Spotify is capturing BIG DATA through its users’ listening habits can tell us a lot about how our messages could be sent at that exact moment when the mood is right.