State of the Ad Technology


By: Meredith Moon, Copywriter, @cirque_luna | September 17, 2014

In this week’s issue of the Economist magazine, they devoted a special section to Advertising and Technology. And as most of us know from working in the industry, the two are now, and for the foreseeable future, inextricably linked.

The report includes pieces that run the gamut, from extremely personalized data to mobile, from programmatic bidding to the future of ad agencies, and more. It’s definitely worth your while to pick up a copy of the issue this week.