Stop Groupthink

groupthink, brainstorming, dieste, advertising, adagency


By: Meredith Moon, Copywriter, @cirque_luna | September 10, 2014

Anchoring, groupthink, and subconsciously turning into a sheep. That’s what happens in many traditional brainstorming sessions. Instead, write down your ideas first and then share them.

How, you ask? There’s an app for it of course. It’s called Candor, and they call it “bias-free brainstorming.” Good thing, since, according the article, 2-3 people do 60-75% of all the talking in brainstorming meetings. The author even gave it the unscientific name the “loudmouth meeting-hog phenomenon.” Ouch.

Catch the full Provoke Weekly – Making Ideas Reign at Brainstorms