From share of voice to share of conversation

 

By: Gabriela Gonzalez, Sr. Strategic Planner | August 25, 2014

As consumers’ viewership continues to be multiscreen and multiprogramming, marketers are embarking on more innovative efforts to get their fair share of the conversation. Take a look at this MTV truck prepared for the upcoming MTV Video Music Awards, where anywhere from 30-40 people will be ready to create “on the fly” marketing content.

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