The Hidden Millennials

By: Gabriela Gonzalez, Sr. Strategic Planner | August 21, 2014

When looking at Census Community Surveys, millennials are not necessarily the urbanites sans cars that live in NY the media has been narrating. Based on the analysis of Wendell Cox, a demographer, 70% of millennials are “hidden,” NOT living in core cities like NY, Chicago, San Franciso and the like.

So where are these millennials hiding? You can find them in southern or intermountain west cities like San Antonio, Orlando, Riverside-San Bernardino, and Los Angeles. Surprised? All of these cities have one thing in common: large Hispanic communities.