Sometimes simple things are the most perfect smile-generators. For example, this animated short in which a girl living in a monochromatic world discovers the magic of color. There’s nothing too elaborate about it, but it won’t fail to leave you with a smile or feeling a bit lighter. One of the best ways to make a person fall in love with your brand isn’t to work hard at selling them on it; it’s to work hard at having your brand make their lives better, more colorful. That not-so-simple, simple thing will always leave them smiling.