These days, reaching the Hispanic demographic in the U.S. isn’t just about which language to use or how to relate culturally. It’s also about where to find them. And all of the data points in one direction: the digital realm. They are the clear leaders in new device adoption, mobile usage and video consumption.
Although this isn’t news to those of us in the industry, Google’s VP of Americas Marketing, Lisa Gevelber, just published her findings after researching how top brands and marketers are connecting to this uber-connected cohort. Here’s a quick takeaway:
1. Video & Mobile reign supreme: where they go, you should follow
2. One language does not fit all: give them both!
3. Cultural relevance trumps language: “culture is the new language”
Combine those three mantras with the increasing USH population and purchasing power, and start crafting your strategy. You are truly missing out if you don’t. Plus, if Google is saying it, it MUST be true!