Boom & Bust

Trends come and go, and they affect sales in different ways apart from the obvious (it seems obvious now that CDs would overtake cassette tapes in the music industry, but it took several years and initially marketing them to classical music lovers before they really caught fire), and it’s a good idea to keep a weather eye on the “micro trends” of today in case they continue to burn and turn “meta.” Is “gluten-free” a fad or a fixture? Will sales of chewing gum continue to fall under the onslaught of parents worried about their kids’ teeth? We’ll wait and see, just as we’ll keep our eyes open for the next Big Thing— both good and bad.