Sponsoring vs. Non-Sponsoring Brands:

A Different Perspective

Winning Brands – Adidas and Beats by Dre

Losing – Nike and Sony

Here we see a different perspective on the success, or lack thereof, of sponsoring and non-sponsoring brands, which varies depending on the metrics used to measure success. Following are two articles, each one attributing success to a different brand.

The true winners and losers of the World Cup. — How the non-sponsor Nike trounces Adidas for World Cup video views.

Read our full Provoke Weekly – 2014 World Cup: Who Won and Who Lost?

dieste
jorgelo@thehangar.cr