Mexico

 

The last stop for many teams attending the World Cup before arriving in Brazil was not in their home countries but in the United States with almost half of those teams playing multiple warm-up games in the United States, with apparent turnkey efficiency. Given the exponential growth of the game in the country and the World Cup played in a time zone just ahead of those in the U.S. and geared toward prime-time viewing there, that sweet spot of developed infrastructure and a ready audience to swell gate receipts combined with relative day-to-day anonymity for all but the superstars of the game may not last long. But on this occasion at least, the likes of world champions Spain, the perennially scrutinized England and the U.S.’s soccer rival Mexico have all felt comfortable conducting their final warm-up games in the United States. And, if we are to judge by gate receipts, Mexico’s El Tri came out the big winner, having played five games in the United States. In fact, it’s understood that Mexico’s National Team has two markets: their “natural market” in Mexico, and their market just across the Rio Grande inside the United States. Maybe you should catch a game the next time they roll through your city.

 

dieste
jorgelo@thehangar.cr